ENRICHMENT

Enrich any field.
Just ask.

Describe the field you want in plain English — “find their current job title”, “flag companies hiring SDRs”, “add the CEO’s LinkedIn” — and Bunlead fills every row, verified. Clay-grade data with none of the learning curve: no waterfalls to build, no spreadsheet formulas, no data-cleaning workflow to learn.

PROMPT-BASED ENRICHMENT

Write a sentence.
Not a waterfall.

In other tools you’d wire up a multi-step waterfall, chain lookups, and clean the output by hand. In Bunlead you describe the column you want — and every row fills in, verified.

Prompt
Find each contact’s current job title

Live titles pulled from current profiles — refreshed, not the stale value sitting in your CRM.

Prompt
Flag companies that are actively hiring SDRs

A clean yes / no column built from live job-posting signals across every account on your list.

Prompt
Add the CEO’s LinkedIn URL

The right executive matched to each company and their profile URL, verified before it lands.

In other tools you’d build a multi-step waterfall for this. Here you write one sentence.

See how we compare to Clay
97%
email deliverability
Email verification waterfall

Triple-verified against 9 providers before delivery. We flag risky addresses, catch catch-all domains, and isolate spam traps before they harm your sender score — and replace them automatically when a better source is found.

source waterfall depth
Phone number enrichment

Direct lines and mobile phone numbers are cross-referenced across live carrier registration data and private opt-in networks. Waterfall logic queries multiple data blocks sequentially, delivering the highest-confidence number per contact.

< 5min
to enrich 10K records
Automatic CRM backfill

Connect Salesforce, HubSpot, or Pipedrive. Bunlead scans your existing records in the background, identifies empty fields, and backfills verified company headcount growth, active tech stacks, and job titles without overwriting your custom fields.

salesforcehubspotpipedrive
ENRICHED FIELDS

Every field your reps need.
Already in your CRM.

Work emailMobile phoneDirect dialLinkedIn URLJob titleDepartmentSeniorityCompany HQRevenueHeadcountTech stackFunding round
HOW IT WORKS

From blank field to verified record.

01
Connect your CRM or upload a list

Connect Salesforce, HubSpot, or Pipedrive via OAuth — or upload a CSV with partial data. Bunlead scans your accounts, identifies missing fields, and highlights records ready for verification.

salesforcehubspotpipedrive
02
We run the waterfall

For each missing field, we query up to 9 data providers in order of confidence. First provider to return a verified result wins. Results are scored before delivery.

03
Verified results come back

Emails are triple-verified for syntax, domain, and mailbox existence. Phones are checked against carrier records. Only data above our confidence threshold is returned.

04
Your CRM updates automatically

Verified fields are pushed back to your CRM using safe-write logic — only blank or low-confidence fields are overwritten. Nothing that currently works gets touched.

WHO IT'S FOR

Anyone responsible for data quality.

RevOps Teams

Stop dedicating sprints to data cleaning. Set enrichment to run automatically on new CRM entries and on a weekly refresh schedule for existing records.

Marketing Ops

Enrich inbound leads the moment they fill out your form. Route fully enriched records to the right segment before they reach a sequence.

SDR Managers

No more reps wasting 20 minutes per prospect researching basic contact info. Enriched records land in the queue ready to work.

FAQ

Common questions, answered.

Do I need to know how to build data workflows?

No. If you can describe the field you want in a sentence — "add each contact’s job title" — you can enrich with Bunlead. There are no waterfalls to wire up, no spreadsheet formulas to write, and no data-cleaning steps to learn. You write the prompt; we handle the sourcing and verification underneath.

How is this different from Clay?

Clay is powerful, but you build enrichment by assembling multi-step waterfalls, chaining lookups, and cleaning the output yourself. Bunlead replaces all of that with a plain-English prompt: you describe the column, and our 9-source verification waterfall runs automatically under the hood. The same depth of data, none of the learning curve.

What happens if no data can be found for a field?

If our waterfall exhausts all 9 providers without finding a verified result, the field is left blank rather than filled with low-confidence data. We never fabricate or guess — you only get what we can verify.

Will enrichment overwrite existing data in my CRM?

No. Bunlead uses safe-write logic by default — only blank or explicitly flagged low-confidence fields are updated. If a field already has a value we trust, it is left as-is.

Is the enrichment GDPR and CCPA compliant?

Yes. All data sourced through Bunlead comes from publicly available records and opt-in networks that comply with GDPR and CCPA. We maintain a full DPA for enterprise accounts and process data solely for B2B lead intelligence purposes.

How long does it take to enrich a list of 10,000 records?

Typically under 5 minutes for bulk jobs. Email enrichment runs in parallel across all records. Phone waterfall enrichment takes slightly longer due to carrier validation steps, but all records are processed concurrently.

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