200+ live triggers organized into five categories. Each one is scored against your ICP and delivered the moment it fires — browse the full library below.
Start tracking signalsA company appoints a new VP or C-level leader. New leaders evaluate their tool stack within their first 90 days — the highest-converting hiring signal.
A team grows 10%+ in a quarter. Growing teams need more tools, not fewer, to keep operating at the same ratio.
A company posts its first-ever sales or BDR role. They are building a GTM motion from zero and need every tool in the stack.
A senior leader leaves. Their replacement often re-evaluates existing vendor relationships within the first quarter.
A company shifts to distributed hiring at scale, often alongside new collaboration and ops tooling needs.
A company closes a Seed through Series D+ round. Fresh capital means fresh GTM and tooling budget within weeks.
A company acquires or is acquired. Both sides typically consolidate or re-evaluate vendor stacks post-close.
A company files to go public, typically accompanied by aggressive growth targets and expanded budgets.
A company raises at a lower valuation or announces layoffs — a signal to adjust outreach tone and timing, not skip it.
A company installs a new CRM, analytics tool, or infrastructure product — detected via public tech signatures.
A company drops a tool, often signaling an open evaluation window for a replacement category.
A company ships a new product or feature, indicating expansion into a new market or use case.
A company publishes a new public API or integration, often correlating with platform and partnership strategy shifts.
A prospect publicly criticizes a competitor’s pricing, support, or reliability — a direct switching signal.
A buyer asks their network or a forum for tool recommendations in your category.
A prospect describes a problem your product solves, without naming a tool — the earliest-stage intent signal.
A target executive discusses a relevant initiative or pain point on a podcast, interview, or webinar.
A company opens a new office or enters a new geographic market — often followed by regional hiring and tooling needs.
A company’s site traffic grows sharply, often correlating with a funding announcement or major launch.
A company receives notable press or industry recognition, often preceding a growth-stage budget increase.
Define your own keyword or event-based signal on any public source, and it runs through the same ICP scoring engine as the 200+ built-in triggers.
Build a custom signal200+ pre-built signal types across hiring, funding, technology, mentions, and growth categories — all refreshed hourly and scored against your ICP.
Yes. Combine multiple signal types and filters into a single saved alert — for example, funding plus a specific tech stack plus company size.
Yes — the Signals and Signal APIs stream live triggers into your own systems. See the API page for details.